Officiated by His Excellency Dr. Hang Chuon Naron, Deputy Prime Minister, the initiative marks a significant expansion of the corporate citizenship efforts led by NagaWorld Kind Hearts. The launch event, held at Hun Sen Kchao High School, gathered nearly 1,000 educators and student leaders in a unified pledge for the environment.

This year, the programme scales its ambition, expanding from 67 to 79 schools, challenging students to master waste management and recycling through June 2026. It is not merely a competition, but a behavioral transformation engine designed to instill lifelong stewardship.